It’s been four years since my last visit to New York, so I have been doing a lot of research about where to stay this time. I found out about 11 Howard, which has recently opened in the heart of Soho – one of my favorite areas. The interior of this hotel is not only designed by Anda Andrei & Space Copenhagen, but also houses one of my favorite interior shops, now opened in New York, Studio Oliver Gustav.


When you arrive to 11 Howard, you are standing in front of a 15 stories high building, where one of the sides are covered with a huge Jeff Koons mural. When you enter the hallway you are met by an original Calder hanging from the ceiling, large plants and bright concrete materials. The rooms are decorated with Scandinavian design, brass details and dusty shades in soft materials such as velvet and linen – this hotel has a dreamy decor, a perfect location and a great atmosphere.

11 Howard Street, New York, NY 10013